• Messe Essen
  • 14. - 17. Oct. 2021



What started within the gaming scene as a silly Twitter stunt became reality for the first time at SPIEL ’19. More than 40 bloggers, YouTubers, podcasters and some publishers baked for a good cause under the motto “BrettSPIELcake”. And so numerous cakes and cookies waited for the visitors at the Friedhelm Merz Verlag booth in Hall 3 (3H100). For a donation visitors could choose the tastiest piece of cake, feast on it and do something good at the same time. The coffee to go with the cake was on Friedhelm Merz Verlag.

All proceeds were donated to the association Balu und Du e.V., which used the money to start financing its first location in Essen.

The nationwide mentoring program “Balu und Du” supports primary school children between the ages of 6 and 10 outside of school: For one year, a volunteer high school pupil or student (Baloo) supports a child of primary school age (Mowgli). Once a week they spend one afternoon with each other and undertake joint leisure activities. Through personal focus and attention and active leisure activities, they help the child to develop in our society and learn how to successfully master the challenges of everyday life. The Baloos receive guidance from qualified specialists who are always available to provide them with good advice. Teachers at primary schools can recommend children in need of special care for the “Balu und Du” program.

In America such mentoring programs are also known as Big Brothers Big Sisters.



How did the idea for the BrettSPIELcake come about?


The #BrettSPIELcake was born in 2018 on Twitter and has since featured on other social networks. This hashtag is used to post cakes that have something to do with board games in the broadest sense – whether for a board game afternoon, a major games event or even a specific game. More and more board players and publishers showed their cakes and so the idea grew to bring the BrettSPIELcake to the SPIEL event. At SPIEL ’18, it was still relatively small with only four cakes, yet the way was paved for the larger campaign, which was to be initiated in any case for a good cause.

From the tiny idea of baking cakes for good causes as boardgame players, a truly major fundraising action has come about. An incredible number of 50 cake donations were pledged for SPIEL ’19 and we are very happy indeed about all the board-game players from all over the world who would like to support us. So please join in and bake with us!